Principals of marketing MCQ - Multiple Choice Question

Q51. “consumer behavior is mental thinking.” This statement is:

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Q52. The whole behavior of a person while making purchases may be termed as consumer behavior,” this statement is of:

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Q53. Who development the economic model of consumer behavior:

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Q54. Full from of ‘AIOD’ is:

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Q55. Market segmentation is:

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Q56. Which is a psychological basis for market segmentation:

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Q57. In ‘Aio’ life style segmentation social issues, politics, education and culture are:

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Q58. The main object of market segmentation is:

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Q59. Product differentiation is:

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Q60. A soap company sells liril, lux, pears, dove soaps etc. And each of it has its own market. It is example for

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